Your baseline.
How work happens today: people, systems, handoffs, effort, and quality. Known facts and missing information made explicit.
THE INTELLIGENCE LAYER FOR AI-NATIVE WORK
Rebuild work.
Prove the value.
We help enterprise teams identify where AI can improve an important workflow, design how it should work, and define how to prove the impact.
Discuss your first workflowAMSTERDAM / BUILT FOR WHAT’S NEXTSee the first engagement
START HERE / AI WORKFLOW BLUEPRINT
One workflow.
A clear investment decision.
Find out whether one important workflow is worth rebuilding around AI. We map the work, estimate the opportunity, and design the next version.
One workflow · One team · An agreed scopeYour future workflow.
Where agents could contribute, where people decide, and which data, integrations, and controls need technical validation.
Your investment case.
An estimated value range, assumptions, an evaluation plan, and a recommendation: proceed, investigate further, or stop.
A good fitRecurring work that is slow, costly, or difficult to scale, with a process owner and access to example inputs and operating data.
How it startsWe agree the workflow, deliverables, timing, and fee before the engagement begins. Your team contributes process knowledge and available data.
What comes nextProduction implementation is a separate phase. Technical partners, delivery ownership, and scope are agreed before it begins.
WORKFLOW / COMMERCIAL OPERATIONS
Same outcome. A different way of working.
01AI agent
Understand & research
Research agent
02AI agent
Compose & check
Proposal agent
03Human judgment
Decide & approve
Commercial lead
04AI agent
Deliver & record
Execution agent
People own the consequential decisions.Measure cost, speed, quality, and output.
A conceptual example of proposal creation. Actual architecture and impact depend on the workflow, data, and evaluation.
01 / THE APPROACH
Start with the work.
Change the economics.
The opportunity is bigger than making individual tasks faster. It is rethinking how an important outcome gets delivered.
Let’s find your starting pointDiscover the leverage.
Map the people, decisions, data, and systems behind the work. Find where AI can change cost, speed, quality, or capacity.
OUTPUT Opportunity mapDesign the future workflow.
Define agent responsibilities, human decisions, and exceptions. Identify the systems, data, and technical questions an implementation must address.
OUTPUT Workflow designDefine the proof.
Set the baseline and success criteria. Include model costs, human review, and rework in the value estimate. Define how a build would be evaluated.
OUTPUT Value case & evaluation planTHE UNIT OF PROGRESSOne important workflow.
A grounded decision about what to build.
A grounded decision about what to build.
EXPERIENCE / ENTERPRISE DISCOVERY
Understand the business.
Find the opportunity.
Marco Wijnakker Founder, Applified
Our background includes multiple discovery engagements with Heineken. That experience informs how we explore business problems, frame opportunities, and design what should happen next.
This is past discovery experience. The AI Workflow Blueprint applies that foundation to a new generation of workflow opportunities.
02 / OUR PRODUCT AMBITION
Every workflow.
A deeper understanding.
Our ambition is to build a map of enterprise work and the AI capabilities that can perform it. Connecting workflow design, performance evidence, and economics in one intelligence layer.
ENTERPRISE WORK
01
Workflow graph
People · tasks · decisions · systems
02
Capability intelligence
Which AI can do which work?
03
Evaluation layer
Quality · reliability · human review
04
Value ledger
Cost · speed · output · economic impact
BETTER OPERATING DECISIONS
Long-term product direction · not a software product available today
Start with real work.
Build shared intelligence.
Each evaluated workflow can strengthen the next: sharper benchmarks, reusable architectures, and a clearer understanding of where AI creates value.
The ambition is a continuous intelligence layer between frontier AI and enterprise operations.
WORKFLOWEVIDENCEINTELLIGENCE
03 / THE ECOSYSTEM
Where frontier builders
meet consequential work.
The best technology needs the right problem. The most important problems need the right people.
Make the next move count.
Identify a workflow worth changing and define the business case and design for its next version.
Build where the need is real.
We’re looking to connect with technical delivery partners who can help turn well-defined workflow opportunities into working systems.
See what work reveals.
Our thesis connects enterprise discovery with future workflow intelligence. We welcome conversations about how that can become a repeatable product.
Frontier technology. Enterprise context. Shared intelligence.Explore a collaboration
THE NEXT STEP IS CONCRETE.
Bring us one
important workflow.
Tell us which workflow is slow, costly, or holding your team back. We’ll discuss the opportunity and whether a focused assessment makes sense.
Discuss your first workflow Opens an email draft to info@applified.nlInclude your team, the workflow, and the main bottleneck. A short description is enough to start.
WHAT HAPPENS NEXT
- Share the workflow and bottleneck.
- Discuss the potential and whether we’re a fit.
- Agree a Blueprint scope if there is a clear next step.